As a car dealer, you know it’s important to keep your customers happy. But what happens when complacency kicks in? The short answer: you’ll start to lose customers to your competitors. After all, the...
9 min read
Over the past decade, Tesla has become a household name. A giant to be respected, the company has realized astronomical growth while taking the automotive industry by storm. How does Tesla attract...
11 min read
What happened to Saturn cars? General Motors’ Saturn Corporation went out of business in 2010 — but not before blazing a trail for auto dealerships. It would be a mistake to think of Saturn’s failure...
8 min read
The secret is out: data drives our digital economy. While that’s true across all sectors, data is especially valuable in the automotive industry. The dealers who embrace data will be best positioned...
16 min read
In our fast-paced digital world, it can be easy for tech companies to forget why they innovate. Candice Crane is here to remind us of the truth. As she aptly puts it, “Technology is always in service...
13 min read
There are certain givens in car buying and selling. One is desking — reaching an agreement on price, payment, and financing terms. Traditionally speaking, desking tends to be a long, tedious process....
8 min read
When buying a new vehicle, consumers are often left wondering whether they got the best deal. Today’s car buyers want a streamlined, transparent shopping experience without having to haggle over...
9 min read
The times, they are a-changin' — especially when it comes to dealership marketing. Retail automotive marketing today is both fast-paced and cutthroat. The good news? By implementing the digital...
13 min read